AnalytiChem UK Strengthens Customer Focus and Growth Strategy with New Appointment

New Business Development Manager, Tom Pickford, joins AnalytiChem UK team to enhance support for customers in the Midlands

 

AnalytiChem UK (formerly Cherwell) introduces Tom Pickford as Business Development Manager for the Midlands. For a high-resolution picture, contact sarahp@alto-marketing.com. 

Bicester, UK, 21st October 2025: AnalytiChem UK (formerly Cherwell), cleanroom microbiology solutions expert, announces the appointment of Tom Pickford as Business Development Manager for the Midlands. This is a new role created within the recently renamed company to enhance collaboration and support for both new and existing customers across this central region of the UK.

Through Tom’s appointment, AnalytiChem UK (the new name for Cherwell) continues the company’s longstanding customer-centric approach, ensuring its customers’ individual environmental monitoring and validation requirements are fully understood and met. Within his new role, Tom will work closely with customers to deliver the right solutions to help them achieve compliance and confidence in their controlled environments and processes.

Enabling him to work in partnership with and comprehend his customers’ specific needs, Tom holds a BSc in Biochemistry from the University of Nottingham and has extensive experience working with scientific and manufacturing companies. He previously worked as a Business Development Manager helping cleanroom teams source niche materials used in the R&D and manufacture of sensors, photovoltaics and microelectronics; and also, as a Senior Recruitment Consultant – liaising with quality and R&D teams in food, pharmaceutical and chemical industries.

“I’m thrilled to have joined AnalytiChem UK at such an exciting time, with the integration within the AnalytiChem Group and introduction of brand new Redipor® prepared media products,” said Tom Pickford, Business Development Manager, AnalytiChem UK. “I’ve always enjoyed helping customers in the scientific industry to solve challenges, from finding skilled staff to niche cleanroom materials, and will now be helping pharmaceutical companies to ensure compliance and keep patients safe!”

Emma Millburn, Director Direct Sales Northern Europe, AnalytiChem Group, commented, “Our creation of this new role and Tom’s appointment reinforces the company’s established position as a trusted and reliable partner in environmental monitoring and validation. It’s very important to us that we can fully support our growing customer base with an expanding team in order to maintain our commitment to exceptional service standards.” 

Through its ongoing integration within the AnalytiChem Group, AnalytiChem UK will be expanding its product and application offerings, building on its existing presence in the Food & Beverage Testing, Water Testing and Clinical Diagnostics markets, as well as continuing to serve the Pharmaceutical and related industries.

Emma added, “It’s great that Tom has joined our team at this exciting juncture for AnalytiChem UK as we continue to build strong and long-term customer relationships through close collaboration, while investing to grow and introduce more high quality products. Tom is a fantastic fit to play a key part in our customer partnerships to ensure that we’re able to respond quickly and effectively to evolving customer needs and varying industry demands.”

Cherwell joined the AnalytiChem Group in January 2024, and renamed to AnalytiChem UK on 1st September 2025, as the UK operation manufacturing and supplying cleanroom microbiology solutions to pharmaceutical and related industries across the UK and Europe. The AnalytiChem Group develops and manufactures specialised laboratory equipment, reagents, and consumables, with eight global sites spanning Europe, North America, and Australia. Bringing together decades of expertise and complementary technologies, AnalytiChem delivers products that enable more accurate measurements in analytical chemistry and microbiology. 

For more information about AnalytiChem UK (formerly Cherwell), please visit www.cherwell-labs.co.uk, or follow us on LinkedIn.

About AnalytiChem UK (formerly Cherwell): www.cherwell-labs.co.uk

AnalytiChem UK is the new name for Cherwell Laboratories, a business founded in 1971. It is the UK operation for the wider AnalytiChem Holding GmbH group; 8 dynamic businesses located across the globe in Europe, North America and Australia.

AnalytiChem UK manufactures and supplies cleanroom microbiology solutions to pharmaceutical and related industries across the UK and Europe from its site in Bicester, Oxfordshire. Helping its customers effectively manage their controlled environments and processes, the company has built a strong reputation as a leading supplier of prepared microbiological media and environmental monitoring equipment. 

Through its ongoing integration within the AnalytiChem Group, AnalytiChem UK will be expanding its product and application offerings, building on its existing presence in the Food & Beverage Testing, Water Testing and Clinical Diagnostics markets, as well as continuing to serve the Pharmaceutical and related industries.

Manufacturing its extensive range of Redipor® prepared media products in its ISO9001 registered facility, AnalytiChem UK has the flexibility to respond to varying customer requirements - from routine high volume down to low volume specialist applications. In-house engineering facilities support production and the development of bespoke solutions, as well as the supply, service and calibration of its environmental air monitoring equipment solutions.

The company builds strong partnerships through professional, responsive and open communication. By delivering high quality products, plus a flexible and reliable service with expert support, AnalytiChem UK ultimately helps its customers to reduce risk.